Most recently, I was a Creative/Editorial Director at MTV Entertainment Studios, part of Paramount, where I spent 10+ years crafting strategic 360 marketing campaigns and content for Paramount’s tentpole scripted series, including Yellowstone, Tulsa King, Landman, 1923, 1883 and Mayor of Kingstown. Past series include Ink Master, Lip Sync Battle and Bar Rescue.
I wrote, produced and creative directed everything from launch creative and teases, branded content, EPK shoots, social series, key art taglines, upfront presentations, pitch decks and internal sizzles.
As a core creative on the Yellowstone team, I helped launch the title and grew the franchise into TV’s #1 series. Most notably, I was the head writer and lead producer of the Yellowstone digital after show “Stories From The Bunkhouse,” producing 100+ minutes of original content each season. To date, the series has earned over 110 MILLION cross-platform views.
Prior to joining the creative group, I served as the Director of Integrated Marketing at Spike, partnering with Sales executives to develop custom sponsorship programs that drove revenue for key accounts including Nissan, Samsung and Dave & Buster’s.
A NY native, I currently live in Los Angeles with my wife and two daughters.
Feel free to get in touch bptrichon@gmail.com
AWARDS:
2021 PROMAX SILVER (GLOBAL)
Behind The Scenes Promo
Yellowstone “Tough Questions From The Bunkhouse”
2020 PROMAX SILVER (GLOBAL)
Print Copywriting
Yellowstone Key Art
2020 PROMAX BRONZE (US)
Webisode
Yellowstone “Stories From The Bunkhouse”
2020 PROMAX BRONZE (US)
Branded Content Promo
Yellowstone - Dish
2020 SHORTY AWARD FINALIST
Medium-Length Video
Yellowstone “Tough Questions”
2019 CLIO ENTERTAINMENT
Shortlist: Special Shoot Spot
Lip Sync Battle: It Takes Two
2019 PROMAX GOLD (GLOBAL)
Entertainment Program Promo
Lip Sync Battle: It Takes Two
2019 PROMAX SILVER (GLOBAL)
Webisode
Lip Sync Battle: It Takes Two
2019 PROMAX BRONZE (US)
Entertainment Program Promo
Lip Sync Battle: It Takes Two
2019 PROMAX
Hot Spot
Lip Sync Battle: It Takes Two
2018 PROMAX GOLD
Comedy Promo
One Night Only: Alec Baldwin
2018 PROMAX GOLD
Best On-Air Illustration
Ink Master: Return of the Masters
2018 PROMAX SILVER
Entertainment Program Spot
Ink Master: Return of the Masters
2017 CLIO ENTERTAINMENT
Silver: Television/Streaming
One Night Only: Alec Baldwin
2017 CLIO ENTERTAINMENT
Silver: Television/Streaming
Lip Sync Battle: Beat It
2017 PROMAX GOLD
Entertainment Program Spot
Lip Sync Battle: Beat It
