Beth Dutton Energy Weekend

Creative Director

The BDE Weekend campaign was a gamified programming stunt to keep fans watching the Return of Yellowstone marathon leading into the Season 5B premiere.

I developed the concept and led the multiplatform execution from inception to delivery. A lot of moving parts. Very little time to execute. But oh what fun leaning into all that deliciously destructive Beth Dutton Energy, and then sit back and witness the record breaking results: over 16M viewers tuned into the Yellowstone season premiere, cementing Yellowstone as the biggest show on TV.