1923‍ ‍

Editorial Director

Yellowstone had become a global phenomenon, so our strategy was to position Taylor Sheridan’s new series, 1923, as the next epic chapter in the Dutton saga, elevated by the star power of Harrison Ford and Helen Mirren.

While previous chapters were rooted in the American frontier, 1923 dramatically expanded the scope of the franchise, taking the Dutton story across three continents — from Montana to Italy to Africa. Our campaign leaned into this sweeping, cinematic scale, promising audiences an emotionally charged drama filled with high-stakes action.

I led a team of copywriters, Senior writer/producers and associate producers in the scripting of cast and crew interview questions, oversaw all campaign copy and messaging, and worked cross functionally on trailers, key art, and social content.  

The premiere brought in 7.4 million viewers across streaming and linear, marking the biggest Paramount+ debut ever.