INK MASTER - RETURN OF THE MASTERS

Editorial Director / Co-Writer

The brief: develop a campaign that truly embraces the incredible tattoo-inspired artwork unique to Ink Master.

The result was a fully animated Ink Master campaign featuring three returning Ink Master winners (now team coaches) who get transported to a mythical realm to lead battling armies of tattoo characters.

The launch trailer won a Gold Promax.

We also created a series of social spots executed in comic-book style animation that told the origin story of each iconic Ink Master judge. Then we printed special edition Ink Master comic books and passed them out at tattoo conventions leading up to the premiere.