SPECTRUM x UFC

Creative Director / Writer

Spectrum’s 2026 “Where’s My Game?” campaign leans into the fragmentation of sports media and fan frustration, using high-profile talent to educate customers on where and how to watch.

For UFC fans, Paramount+ provides a simple and straightforward solution to this problem: you can now stream EVERY fight in one place on Paramount Plus. 

As a freelance CD with Wavemaker Creative, I developed the concept and wrote scripts alongside the Paramount Plus in-house brand creative team.

We leveraged the UFC Octagon announcer and ultimate hype-man, Bruce Buffer, juxtaposing the intensity and volume of his voice as he searched for missing household items. Thankfully some things are easy to find - like every UFC match on Paramount+ with Spectrum.