SPECTRUM x UFC (PARAMOUNT+)

Creative Director / Writer

Spectrum’s 2026 “Where’s My Game?” campaign leans into the fragmentation of sports media and resulting fan frustration. For UFC fans, Paramount+ provides a simple and straightforward solution: stream EVERY fight in one place on Paramount+. 

As a freelance CD with Wavemaker Creative, I developed the concept and wrote scripts alongside the Paramount+ in-house creative team.

We leveraged the UFC Octagon announcer and ultimate hype-man, Bruce Buffer, juxtaposing the intensity and volume of his voice as he searched for missing household items. Thankfully, some things are easy to find — like every UFC match on Paramount+ with Spectrum.