YELLOWSTONE

Co-Creative Director / Writer

From first season to final episode, I played a key role in how we messaged and marketed Yellowstone, building TV’s most passionate fanbase along the way. The final season marked the biggest campaign to date. I co-led the creative development from brief to execution, from key art creative to NFL integrations to creative directing a shoot at the Yellowstone ranch.

We even gamified the premiere weekend with a touch of BDE – the Beth Dutton Energy (BDE) Marathon weekend. I led the multiplatform execution, harnessing Beth Dutton’s ranch-chic swagger to wrangle and retain a stampede of viewers.

The result was a record breaking season premiere rating of 16 MILLION viewers, cementing Yellowstone as the biggest show on TV.