VOTE FOR YOUR LIFE

As Editorial Director at Paramount, I was often tapped to help shape cross-network initiatives and enterprise-wide creative. In 2020, MTV revived its pro-democracy campaign to encourage voter participation ahead of the presidential election.

I developed the campaign name, Vote For Your Life, to reflect the extraordinary stakes of the 2020 election and the belief that, for millions of Americans, the issues on the ballot would have a profound impact on their lives. 

The campaign rolled out nationally across paid, owned, and social platforms, generating 39 million linear impressions and more than 23 million social views across 1,000+ posts.

VOW: VETERANS OPERATION WELLNESS

As a Senior Copywriter at Spike, I was part of a cross-functional team tasked with rebranding the network's pro-social veterans initiative. I developed the name, brand platform, and creative concept: VOW: Veterans Operation Wellness.

Built around the idea of making a personal vow to health and wellness, VOW became Spike's signature pro-social initiative for more than five years. Through original content, fitness challenges, and community events, the campaign encouraged veterans to strengthen both body and mind while supporting their transition back to civilian life.